Autumn/Winter 2018
Jucca
Milan
Italy
Address
Address Scarlati n�20
41019 Soliera (MO)
Italy
41019 Soliera (MO)
Italy
FMD-ID
BR1955
Phone
+39 059 5690900
Website
About
founded by
Market Industrie S.r.L.
belongs to
Market Industrie S.r.L.
about
The Jucca project was started by Market Industrie S.r.L., established in 2005 on the basis of an intuition of Federico Zannini, a world-traveler and manager who combined the talent and experience of stylist Lorella Manicardi with the productive capacity of the Mastrotto brothers, in the textiles business for more than twenty years, and his own commercial and marketing strategies.
Jucca is inspired by the idea of making and selling a collection of clothing and accessories that is contemporary, international, glamorous and yet suitable for everyday wear. Above all, the collection is 100% Made in Italy and offers the right quality to price ratio.
Brand distribution is based on the same philosophy. Jucca is sold in stores where customers can have fun combining designer clothes with everyday items affordable enough to buy on a whim.
The strategy behind the timing of Jucca�s collection is also innovative, targeting the market with 3 flash collections in between the main Fall/Winter and Spring/Summer collections: one in the fall, one in summer and one at Christmas. To offer something new all the time, in an ever-changing world.
The Look
For Jucca, Lorella Manicardi has designed a collection that is genuinely feminine, spontaneous, gently passionate: a collection in the style of the Mediterranean woman, an independent woman who refuses to fit in with the stereotypes. And Jucca offers her all the clothes she needs to fell at home in her own skin, at any time of day.
Jucca offers a total look that makes it very easy for people to combine different items, so that choosing what to wear becomes a fun, joyous moment, with pinch of irony.
One characteristic of the Jucca collections is the great harmony of colors and styles, offered in ever-new combinations in terms of both form and substance. Perfected with little touches such as a pair of gloves or a necklace.
