Jo No Fui

In September 2006 the Italian Chamber of Fashion enthusiastically accepted Alessia�s request for a showing, and JO NO FUI�s presentation of its Spring-Summer 2007 collection was included in the Milano Moda Donna calendar. Since then JO NO FUI appears with two main collections and two show collections every year, premiere presentations exploring new functions of fashion for an up-to-date style in constant evolution.

Together with culture and creativity, Alessia Giacobino�s passion for travel continues to feature prominently in her career as a designer, with experiences that have allowed her aesthetic instincts to progress even further to define the deep and decisive hallmarks of her style, focusing on a refined and avant-garde communication strategy that merges multimediality and interactiveness in a website with a modern form and advanced contents. A virtual look book, social networks, a highly active Facebook page and even a JO NO FUI blog help visitors to access special events and to take an active part in the creative processes behind products, in a continuous and reciprocal exchange of stimuli and influences.

By 2003, the rapid growth of the Jo No Fui brand on the Italian and international fashion scene mede it necessary to open a more permanent interface with the market, capable of fully communicating and emphasizing the subtle glam-snob philosophy of Jo No Fui. In the town center of Brera, the pulsing heart of Milan, the capital of the fashion system, the perfect place to observe its trends and capture its moods.