Autumn/Winter 2007
Models
Jasmine di Milo
Paris
France
FMD-ID
BR1783
Website
About
founded by
Jasmine Al Fayed
belongs to
Jasmine Al Fayed
about
Jasmine Di Milo was launched in 2003 by Jamine Al Fayed.
In late 2003 the �Jasmine Di Milo� boutique was launched in Harrods. Jasmine, her first name � Di Milo, a tribute to the original female muse of beauty. Other than stocking her own designs her boutique became the launch pad for many quirky undiscovered designer and accessory labels that she had sourced affectionately from around the world.
The creative direction of the boutique and label was reinforced by events, installations, bespoke music and one-off product launches Jasmine Di Milo was putting her spin on style. By the spring/summer 2005 collection, �Kaleidoscope� her own label was picked up and introduced in a few select retailers in its own right. Her first venture into wholesale, with a presence at tradeshows in LA and Paris Fashion Week, resulted in an astonishing 29 international outlets for her spring/summer 2006 collection �Wanderlust�.
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The Look
Buyers were attracted by the understated glamour of the Jasmine Di Milo look. The label�s inimitable identity combines spirited sophistication with a dark contemporary edge. Traditional couture techniques are mixed with, off-beat tailoring and luxurious textures and fabrics. Her dresses � from day to red carpet complement the easy going lifestyle of her clients.
Who Wears It
Anne Hathaway, Sienna Miller, Thandie Newton, Rihanna, Florence and the Machnine, Christina Ricci and Gwyneth Paltrow, Uma Thurman and Kirsten Stewart
Jasmine di Milo Fashion Shows