Jamie Bentley

Jamie Bentley is a family owned jewellery brand located in Calgary, Alberta. The idea to start a jewellery company originated in 2011 when the family found that reasonably priced fashion jewelry was hard to come by so they set out to create their own brand. The name Jamie Bentley comes from the ideal son, since the founding couple does not have any children, the name Jamie Bentley was chosen to represent a child since this company is considered the �baby� of the couple.

The brand is relatively new on the market, launched in early 2012 and with constant promotion and marketing it is quickly gaining in popularity in it's originating city of Calgary and also across the country. American shipping options were added in May 2012 and plans to go global will follow in late 2012 / early 2013.

The company has it's own designers and has chosen materials with durability and economical price point. Adhering to the company motto �Luxury for Less� indicates the jewellery looks real but has silver and gold plating over alloy and brass bases. This allows Jamie Bentley jewellery to look real and cost less then it's real counterparts. The family has worked very hard to make their items look very real with sparkle and shine of real diamond only in the finest zircons available.

Focusing into 4 categories of jewellery: rings, earrings, necklaces and bracelets and further within those 4 major categories are several other more specific jewellery types. This is to appeal to a wider variety of women and also to pinpoint what type of jewelery trend will best fit it's particular consumer market. The future is very bright for Jamie Bentley and long term goals include celebrity showcase and major fashion magazine ads.