London
United Kingdom
Address
57 Broadwick Street
London - W1F 9QS
UK
FMD-ID
BR881

About

founded by

Lewis Tomalin

belongs to

Harold Tillman

about

Jaeger is a United Kingdom based high-end fashion brand and retailer of menswear and womenswear formed in 1884 by Lewis Tomalin (great grandfather of Nicholas Tomalin).

The brand is named after the German zoologist and physiologist Dr Gustav Jaeger who advocated the benefits of clothing made of animal fibres rather than vegetable fibres.

Tomalin translated and published Jaeger�s teachings in English. The first Jaeger outlet opened in February 1884. Although the emphasis was not on high fashion this did nothing to stop the success of the shop. Within five years the success of Jaeger had led to the opening of more shops and manufacturing of products in the UK. By 1900 there were 20 Jaeger stores across the UK and a network of agents also offering Jaeger products supplied by the wholesale operation.

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The Look

The cornerstones of all Jaeger�s collections are its coats, tailoring and knitwear; the majority of which are made from luxurious yarns and natural fibres such as wool, cashmere, camel hair, silk and angora. True to the brand�s British heritage, the collections incorporate traditional fabrics such as pinstripe, herringbone, tweed and plaid.
Aside from the fabulous cuts and quality fabrics synonymous with Jaeger�s clothes, great attention is paid to finish and details with trims and fastenings made to the highest specifications. Jaeger�s signature colours are black, ivory and navy with strong highlights that compliment the brand�s monochrome classics. Each collection is influenced by the seasonal catwalk trends and often contains
archive-inspired pieces that have been developed and contemporised.
Jaeger: the perfect marriage of innovative designs and luxurious fabrics; creating vintage pieces of the future.

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