Il Makiage

Il Makiage: Redefining Beauty with Tech-Driven Innovation

Welcome to the transformative world of Il Makiage, a tech-focused beauty brand headquartered in the vibrant heart of New York City. Established in 1972 by the visionary makeup artist Ilana Harkavi, the brand has undergone a remarkable journey, blending heritage with cutting-edge technology to redefine the beauty landscape.

In 2018, after a strategic relaunch led by siblings Oran Holtzman and Shiran Holtzman-Erel, Il Makiage embraced a digital approach that set the stage for its global expansion. May 2020 marked the brand's entrance into the United Kingdom, followed by launches in Germany in November 2020 and Australia in June 2021. A proud member of the ODDITY platform, Il Makiage thrives on innovation and a commitment to excellence.

The name "Il Makiage" itself is a nod to simplicity, intentionally derived from the French word "Maquillage," translating to "makeup." This encapsulates the brand's philosophy—stripped down yet powerful, mirroring the transformative nature of its products.

Under the leadership of present CEO Dmitri Kaplun, Il Makiage has leveraged advanced technology to revolutionize the beauty industry. The company's use of AI and machine learning is not just a feature but a cornerstone of its mission. In November 2019, Il Makiage acquired the Israeli artificial-intelligence company NeoWize Inc., integrating it seamlessly into their machine learning programs. Further strengthening their tech prowess, the company acquired computer vision startup Voyage81 in August 2021.

The commitment to innovation extends beyond beauty into the realm of molecular discovery. In June 2023, Il Makiage's parent company ODDITY acquired Revela, an AI-based molecular discovery company, reinforcing their dedication to pushing boundaries.

Il Makiage is not just a makeup brand; it's a convergence of artistry and technology, seamlessly blending the timeless elegance of makeup with the limitless possibilities of the digital era. As they continue to push the boundaries of beauty, Il Makiage invites you to join them on a journey where tradition meets innovation, and every cosmetic choice is a celebration of individuality.