Ici Paris XL

ICI Paris XL is a well-established perfume shop chain that traces its origins back to the late 1960s in Belgium. The name itself, ICI Paris XL, meaning 'This is Paris,' holds a special significance. It was inspired by the founders' frequent train trips to Paris, where they would personally select and purchase perfumes for their stores. These journeys served as a testament to their commitment to offering customers the essence of Parisian luxury.

The XL in the name is a nod to the company's first store, located in Ixelles, a vibrant neighborhood in Brussels often abbreviated as XL. This store served as the foundation for the expansion and success of ICI Paris XL.

In 1996, the Kruidvat Group recognized the potential of ICI Paris XL and acquired the company. This strategic move provided a strong foundation for further growth and development. In 2002, the Kruidvat Group itself became part of the esteemed A.S. Watson Group, adding to the collective expertise and resources available to ICI Paris XL.

Under the ownership of the A.S. Watson Group, ICI Paris XL experienced rapid expansion. The company embarked on an ambitious journey of opening new stores, expanding the size of existing outlets, and revitalizing locations through thoughtful refurbishments and relocations. As a result, ICI Paris XL now boasts an impressive presence with 230 outlets spread across Belgium, the Netherlands, and Luxembourg.

Driven by a passion for perfumes and a dedication to providing customers with an exceptional shopping experience, ICI Paris XL has become a beloved destination for fragrance enthusiasts. With a wide selection of prestigious perfumes and beauty products, ICI Paris XL continues to captivate customers with its commitment to elegance, quality, and a touch of Parisian allure.