Summer 2010
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ICHI
ICHI was created in 1999 as the brand for the feminine, vibrant and sophisticated city girl. The name ICHI is easy to pronounce for anyone. In Japanese it means �number one�.
ICHI is feminine fashion for the vibrant, sensual and sophisticated city girl.
The ICHI girl is a step ahead of ordinary fashion. She is independent and mixes and matches regardless of rules and traditions.
That is why she adores ICHI�s designer fashion; its cheerful mixing of styles, its new ways of combining fabrics, shapes and colours and its playful print universe.
The unmistakable ICHI spirit perfectly expresses who she is.