Spring/Summer 2024
Hyke is a Japanese fashion brand founded in 2013 by Hideaki Yoshihara and Yukiko Ode. The brand focuses on creating timeless, minimalistic designs with a modern twist. Hyke's collections feature classic silhouettes and muted colors, often with subtle details that add a unique touch. The brand has become known for its collaborations with other fashion labels, such as Adidas and Reebok, as well as its use of innovative fabrics and materials. Hyke has become a popular choice for those looking for stylish yet understated pieces that will last for years to come.