Hussein Chalayan is a Turkish-Cypriot fashion designer who has been at the forefront of fashion since the mid-1990s. His designs are known for their innovative use of technology, often incorporating elements such as robotics and LED lighting. He has won numerous awards for his work, including the British Fashion Council's Designer of the Year award in 2000. His collections often explore themes such as cultural identity, migration and globalisation. He has collaborated with a number of high-profile brands, including Puma and Topshop. His designs have been featured in major fashion shows around the world, including Paris Fashion Week and London Fashion Week.
His clothes are minimal in look, maximal in thought. His work challenges what you can do with a length of fabric. He rethinks the body and challenges the concept of zones of the body. He tries never to make his clothes sexy. He does not want them to be attractive in that obvious way. He uses a lean sinuous silhouette, great attention to detail and fabrics liked felted wools, double-faced cashmere, and matt jersey. There is often a darkness to his themes, vampires, tombs and constriction have all featured in his collections. However, overall his clothes are innovative, exquisite and technically brilliant. They are high-concept pieces encapsulating the pure beauty of femininity.