Hurley is an American lifestyle brand founded in 1999 by Bob Hurley. The company specializes in surf-inspired apparel, footwear, and accessories for men, women, and children. Hurley's products are designed to be comfortable and stylish for everyday wear. The brand is known for its signature wetsuits, board shorts, t-shirts, hoodies, and other beachwear. Hurley also produces a range of lifestyle products such as backpacks, hats, sunglasses, and watches. The company has collaborated with many popular brands such as Nike and Apple to create unique collections that reflect the brand's commitment to innovation and creativity.