HUB

HUB, a name recognized in the world of footwear, was born out of a desire for independence and a commitment to the power of connection. Its story began in 2004 when former tennis professional Huub van Boeckel decided to take his destiny into his own hands. Inspired by his old tennis shoes, he set out to create a collection of trainers that combined the comfort he knew from his sports gear with the design of a lifestyle sneaker he would want to wear himself​​.

The result was a unique blend of style and comfort, producing high-quality trainers suitable for everyday wear that carried the comfort of a tennis shoe. The brand has since grown and evolved, but its commitment to creating enjoyable and comfortable footwear remains steadfast​​.

HUB's name itself is a tribute to the idea of connection - an ode to the places where people, cultures, and lifestyles meet, intertwine, and create something new. This concept of connection is also reflected in the brand's logo, the Z-stitch. Originally added to their sneakers to reinforce the connection between two patterns, the Z-stitch soon became the emblem of the brand, symbolizing the idea of a hub or a connection point​.

The HUB team is not just a collection of individuals; it's a group of friends, each bringing their unique talents and perspectives to the table. Together, they embody the brand's core values of open-mindedness and fun, with a shared appreciation for each other's unique talents​​.

HUB is also a brand that values surprise and contrast. The company thrives on bringing together elements that might not seem obviously related at first glance, a process that sparks inspiration and adds a splash of color to life​​.

Additionally, HUB is committed to sustainability. The team continuously challenges itself to make its shoes more sustainable, reinforcing the brand's commitment to responsible business practices and caring for the environment​​.

Over the years, HUB has grown and evolved, with a team that continues to bring new insights and uphold the distinctive HUB core values. Seventeen years on from its founding, the adventure continues, marking HUB as a brand that's ready to embrace the future without forgetting its roots​​.

Indeed, HUB is more than a footwear brand; it is an independent lifestyle brand with an athletic flair. It continues to create on-trend designs with special insoles to ensure comfort, with a goal of crafting wearable, comfortable tennis shoes for everyday use. As it stands, HUB is a testament to the power of connection, the joy of creativity, and the beauty of sustainable, comfortable style​.