Autumn/Winter 2012
Photographer
Jean-Baptiste Mondino
Copyrights
House Of Deréon
House Of Dereon
New York
USA
FMD-ID
BR3075
Website
About
House of Der�on is a ready-to-wear fashion line introduced by singer and actress Beyonc� Knowles and her mother/stylist Tina Knowles in 2004.
House of Der�on's tagline is "Couture.Kick.Soul" which represents the three generation of women. Agn�z Der�on is the "soul," Tina Knowles is the "couture," and Beyonce is the "kick." While Beyonc� was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart[citation needed], yet gave the group cohesion as a similar style, color or garment was worn by all the members.
In 2012, House of Der�on revitalized with new clothing designs that will range from chic ready-to-wear to more upscale sophisticated clothing. The brand will also include a new design team with Tina Knowles still remaining as head designer.
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