Krakow
Poland
FMD-ID
BR14516

About

House: Fashion that Speaks Your Language

Empowering Self-Expression:

House stands as a beacon for young, expressive individuals who see fashion as an extension of their personality. Established as a brand that resonates with the energy and aspirations of youth, House has successfully carved out its niche in the fashion industry. Its essence lies in empowering young people to showcase their true selves and emotions through their personal style.

A Blend of Trends and Comfort:

The brand's collections are a thoughtful amalgamation of the latest trends and comfortable casual pieces, offering a diverse range to suit various tastes and preferences. House understands that fashion is not one-size-fits-all; it's a personal journey. This understanding is reflected in their collections, which feature a mix of essential must-haves and trendier, unique pieces. Their strong denim range, in particular, highlights a commitment to versatility and choice, offering an array of shapes and shades to suit every style.

Global Reach with Local Sensitivity:

House's influence extends across 22 markets, with a presence that blends both physical and digital retail spaces. The brand's over two-decade-long journey has seen it establish a significant presence in countries like Slovakia, the Czech Republic, Romania, and Hungary through its brick-and-mortar stores. Online, House reaches a broader audience, including customers in Spain, Italy, and Greece, recording over 9 million transactions by 2023 and attracting more than 56 million visitors monthly to its e-commerce channels.

More Than Just Clothing:

At its core, House is more than a clothing brand; it's a narrative of authentic emotions and experiences. Its campaigns are reflections of real-life sentiments – the mixed feelings of returning to school, the joy of friendships, and the myriad ways of navigating daily life. These stories resonate deeply with its audience, as House becomes a medium for self-expression and a source of inspiration for being oneself.

A Brand with a Pulse on Its Audience:

House's success lies in its ability to tune into the needs and inspirations of its customers. This sensitivity to customer lifestyles and preferences ensures that the brand remains relevant, fresh, and deeply connected to its audience. It's not just about fashion; it's about fashion that understands and speaks to its wearers.

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