HOT Sportswear

A Family-founded Company's Evolution into a Prominent Sportswear Brand

Foundation and Growth:

1975: HOT Sportswear was established as a family business by Dieter Bisinger GmbH in Haigerloch. The company initially focused on goalkeeper clothing, marking its entry into the sportswear market.

1990: The brand experienced a pivotal moment with the launch of the hot-sportswear collection, shifting its focus primarily to pants. This marked the beginning of its journey towards becoming a specialized sportswear brand.

1998: Expansion of production and sourcing capabilities in Turkey, broadening the company's manufacturing network and enhancing its ability to deliver diverse and quality products.

Modern Developments and Corporate Changes:

2010: Introduction of the HS2H logo, symbolizing the brand's commitment to high standards and its evolving identity in the sportswear industry.

2019: Acquisition of HOT Sportswear by the Melchers Group, based in Bremen. This acquisition indicated a strategic expansion and a new chapter in the company’s history.