HOT Sportswear

A Family-founded Company's Evolution into a Prominent Sportswear Brand

Foundation and Growth:

1975: HOT Sportswear was established as a family business by Dieter Bisinger GmbH in Haigerloch. The company initially focused on goalkeeper clothing, marking its entry into the sportswear market.

1990: The brand experienced a pivotal moment with the launch of the hot-sportswear collection, shifting its focus primarily to pants. This marked the beginning of its journey towards becoming a specialized sportswear brand.

1998: Expansion of production and sourcing capabilities in Turkey, broadening the company's manufacturing network and enhancing its ability to deliver diverse and quality products.

Modern Developments and Corporate Changes:

2010: Introduction of the HS2H logo, symbolizing the brand's commitment to high standards and its evolving identity in the sportswear industry.

2019: Acquisition of HOT Sportswear by the Melchers Group, based in Bremen. This acquisition indicated a strategic expansion and a new chapter in the company’s history.

2020: In a significant corporate restructuring, the Melchers Group merged HOT Sportswear with other prominent brands JOY sportswear and Venice Beach to form Scoretex / HOME OF BRANDS. The newly formed entity has its headquarters in Ottensoos and a branch in Hamburg, symbolizing a consolidated effort to create a powerhouse in the sportswear industry.

Current Position in the Market:

HOT Sportswear, under the umbrella of Scoretex / HOME OF BRANDS, continues to be a key player in the sportswear market. With a history rooted in family values and a trajectory marked by strategic growth and expansion, the brand stands today as a symbol of quality and innovation in sportswear. The company’s commitment to evolving with the market trends while maintaining its core values has positioned it as a trusted name in the sportswear industry.