Hey Soho

Hey Soho is a German womenswear brand renowned for its casual and confident fashion pieces ideal for everyday wear. The inception of the brand was a result of the creative vision of Elise Seitz, who established it in Hamburg, Germany, back in 2017​​.

The essence of Hey Soho can be found in its statement sweat and jersey pieces, made from organic cotton and recycled polyester. The brand initiated its production journey under fair wear conditions in Asia, holding a firm commitment towards producing more in Europe to minimize their environmental footprint. This undertaking is indicative of the brand's unwavering dedication to driving positive change in the fashion industry​​.

In 2021, Hey Soho saw the introduction of a new collection, Soho Studios. This was a more minimalistic and timeless addition to the Hey Soho approach. It underscores an understated design of everyday, seasonless pieces that harmoniously work together as a collection. The brand's reduced color palette ensures that each item can be combined across seasons, presenting a versatile wardrobe choice for consumers. Unique to Soho Studios is its commitment to sustainable design, with small collections produced locally in Europe, ensuring product durability and the use of renewable materials. This endeavour is aimed at creating a future with limited environmental impact​​.

The heart and soul of both Hey Soho and Soho Studios is Elise Seitz, whose passion for fashion, interior, and beauty resonates through the brand. Her drive to inspire people with her amiability and aesthetic sense is reflected in the clothing lines. The birth of her own clothing line was an organic process, springing from these core traits. Elise, along with a dedicated crew, is always in pursuit of beautiful styles and stories, ever striving to make fashion a bit more sustainable​.