Herrlicher

Herrlicher's story began with Erwin O. Licher, who in 1992, founded a fashion brand in the name of his biological father, Freeman T. Porter. By April of 1993, he was already delivering the first models of Freeman T. Porter to the market. Later in October that year, Licher transferred the trademark to Rainer Geilfus, who took over the logistics for Freeman T. Porter starting from November. Licher himself developed all Freeman T. Porter collections and ensured their consistent delivery.

In 1995, Fashion Styling Licher was founded, and Licher began assembling a team of specialists. He personally acquired all production facilities in various countries and was responsible for the entire procurement, quality assurance, and the image of the brand. Fashion Styling Licher designed all collections for Freeman T. Porter until the summer of 2004.

On August 14, 2004, the Herrlicher brand was introduced in Munich with its first collection, which was delivered in the spring of 2005. Since then, Licher's know-how and personal commitment have been dedicated solely to the Herrlicher brand. The old offices for design and quality management had become too small, so in March 2005, product development, quality assurance, administration, customer service, and the new logistics were jointly organized in larger rooms.

By the spring of 2006, the storage area had to be tripled to meet the increasing logistical requirements. Since June 2010, Fashion Styling Licher has been operating from a completely redesigned building that had to meet the constantly increasing requirements in terms of storage capacity and customer service.

In June 2014, there were three reasons for an unforgettable summer party. A second building with an additional warehouse and a magnificent showroom were inaugurated, and the Herrlicher brand celebrated its 10th anniversary. As the incoming goods increased and exceeded the existing storage capacities, resulting in an intermediate warehouse at the forwarding agent, a lease was signed with the neighbor in November 2017, and in December 2017, the move into the third Herrlicher warehouse followed.

After four years, even these capacities were no longer sufficient. All warehouses were abandoned in November 2021, and a "real" logistics hall was occupied, which is equivalent to the development of the Herrlicher brand. Today, the Herrlicher brand has reached a very high level in trade and many times more with the end consumer. This status is constantly confirmed by the good continuous sales successes. Licher's aspiration remains to continue implementing his strategic vision as a sales guarantee through design efficiency, high product quality, and a responsible appearance​.