Heeley Parfums

Born in Yorkshire, England, James Heeley has an intriguing background that mixes aesthetics, philosophy, and law, all of which he studied at King's College in London​. He was a designer, influenced by the world of fragrances, and while living and working in Paris, Heeley began to create a series of paintings and decorative objects, despite lacking the technical skills to put his work on canvas​​.

Intrigued by the world of perfumes, Heeley was inspired to use fragrances in place of colors, creating what he referred to as "scent pictures" in his mind. He was particularly attracted to floral fragrances. With no prior knowledge of the perfume industry, Heeley began to create unique scents, the first of which was "Figuier," a fragrance that reminded him of figs​​.

Heeley quickly established himself in the development, production, and marketing of fragrances, launching a line of perfumes such as "Menthe Fraîche", "Oranges and Lemons" and "Rose Aria"​​. His creations evolved over time from simple, natural scents to complex fragrances, including creations such as "Cardinal," "Esprit du Tigre," and "Cuir Pleine Fleur"​​.

Seeking to maintain creative control, Heeley separated from foreign financiers after his first collection. He teamed up with a small traditional fragrance studio in the south of France, which assisted him in realizing his "fragrance paintings"​​.

Today, Heeley Parfums stands as one of the few owner-managed and independent perfume houses in Europe. This independence allows Heeley the creative freedom to design unique and individual fragrances. Every detail, from the creation of the scent to the eco-friendly packaging, is handled in-house, further distinguishing the brand's commitment to quality and environmental consciousness​​.

In addition to floral-fresh perfumes, Heeley Parfums also offers fragrances in special gift boxes and collections with several fragrance samples, making it a versatile brand that caters to various tastes and preferences​.

This is the story of Heeley Parfums, a brand that emerged from the creative mind of a designer-turned-perfumer, and has since carved a unique place for itself in the world of fragrances.