Heatherette

founded by

Richie Rich & Traver Rains

belongs to

Richie Rich, Traver Rains, Weisfeld Group

about

Considering the �trash and flash� mantra it lived by, the Heatherette label fared well during its existence. Infamous club kid Richie Rich and cowboy-esque then-boyfriend Traver Rains launched Heatherette in 1999, located in New York City, when a Patricia Field buyer spotted Rich in one of his own leather tops and ordered twenty of them on the spot.

Heatherette has received editorial credits in a variety of different genres of magazines. An especially wild Heatherette fashion show, which featured Anna Nicole Smith and Boy George, is chronicled in the Glenn Belverio's 2006 nonfiction book, Confessions from the Velvet Ropes. Heatherette has also been featured at New York Fashion Week.

Soon the label found an investor�Weisfeld Group�and launched a juniors� line. Industry elites eventually gave the glittery label a nod, and they began showing at Bryant Park, presenting kooky, thematic garb from collections titled �Star-Spangled Smiles� and �Over the Rainbow.� Their runways were famously populated with �models� like the Hilton sisters, Mena Suvari, Lydia Hearst, Mya, Kelis, and some of New York�s best-loved drag queens. The hard-partying duo�s success eventually started to plummet when they lost their financial backing, and the two decided to pursue individual projects in 2008.

On March 20, 2008, a collaboration collection with MAC Cosmetics, called "Heatherette for MAC", was released and includes illustrations of Traver Rains and Richie Rich on the cardboard packaging. This is the second collaboration between Heatherette and MAC Cosmetics.