Gustave Tassell

Tassell's design sensibility changed little from the 20 to the 21st century�he sought to create forward-looking fashion appropriate for elegant, confident women. He envisioned designs in natural fibers able to serve many purposes, with changing silhouette according to how the garment was buttoned, seamed, or tucked. Tassell aimed to produce affordable clothing with a sense of proportion, grace, and design.
White gloves and pearls were the accessories one needs to wear with the refined, graceful designs of American Gustave Tassell. He designed for women who had a built-in serenity and who were not out to shock. His designs went beyond fringe and ruffle and were noted for their sense of proportion, simplicity of line, and refined detail.
Through the use of seams, tucks, and gathers, Tassell was able to create sculptural forms which skimmed over the body, rather than a tight fit. The look was graceful and feminine. Skirts could be bell shaped, or gathered gently. The seams of a princess-style dress curved to suggest the bust and waistline. He designed clothes for both evening and daytime wear�separates, dresses, and coats. He designed versions of the black dinner dress, the shirtwaist, culottes, and the reefer coat. His interpretation was always graceful and feminine.