GU is a Japanese fashion brand that was founded in 1975. It is known for its casual, streetwear-inspired designs and has become a popular choice among young people. The brand offers a wide range of clothing items, including t-shirts, jeans, jackets, and accessories. GU also produces shoes and bags. The brand's signature style is characterized by bright colors, bold prints, and relaxed silhouettes. GU has stores in Japan as well as other countries around the world.