Gritti Fragrances

The story of Gritti Venetia is steeped in a rich history of passion, alchemy, and enterprise. It traces its roots back to the 16th century, with the intriguing character Alvise Gritti, who was of noble origins, a merchant, a diplomat, and a witness to palace intrigues and surprising discoveries. Gritti, who journeyed extensively between Venice and Constantinople, had a unique idea: to capture and immortalize the emotions he experienced in his travels in the form of olfactory images using precious perfume ingredients​​.

In modern times, Gritti Venetia has transformed into a family-run perfume house led by Luca Gritti, a rebel of the niche perfumery world and the creative force behind the brand's strong, bold, and absolutely breathtaking fragrances. This transformation has been an homage to the family's history and its deep, longstanding connection with Italian perfumery. As a descendant of a noble Venetian dynasty, Luca Gritti pays tribute to his ancestor Alvise Gritti, while also forging a new path and setting new standards in the world of niche fragrances​.

The brand's history as we know it began in 2009 with the launch of the first perfumes under the Gritti family name. These perfumes formed the Black Collection, embodying Luca Gritti's creative journey and featuring bestsellers like 19-68, Decimo, and Rebellion. A few years later, the White Collection was introduced, showcasing Luca Gritti's exploration of different aspects of femininity through the most appealing fragrance families: floral, fruity, and gourmand​​.

Following the global success of fragrances such as Chantilly, Rebrodè, and Macramè, Gritti Venetia launched I Turchesi, a tribute to the vibrant colors and enchanting scents of southern Italy. The Pomelo Sorrento fragrance quickly became a bestseller and established the brand's olfactive signature, setting a new standard for luxury perfume made in Italy. This was further complemented by the complex and heady compositions of the Ivy Collection​​.

At the core of Gritti Venetia's offerings is the Gritti Privé selection. Adorned in velvet and 24-carat gold, this eclectic collection of extrait de parfum embodies the essence of Italian style and is a testament to the brand's commitment to using the highest quality perfumery ingredients typical of niche fragrances. It is this unwavering dedication to quality and innovation that defines Gritti Venetia and its enduring legacy in the world of fine fragrances​.