Grigioperla
Bologna, 40138
Italy
About
founded by
Ada Masotti
belongs to
JH Partners
about
When it comes to men's underwear, it doesn't get more prestigious than GrigioPerla, the men's division of Italy's La Perla Group. Since 1954, GrigioPerla has applied a highly artisan approach to creating underwear and GrigioPerla Lodato swimwear. From the utmost importance placed on the design phase, the thorough understanding of the male form and body, to the fusion of traditional design and industry-leading innovations, these are the components that make up the world of Grigio Perla underwear and mens swimsuits.
GrigioPerla was founded as a little corsetry manufacturer by Ada Masotti in 1954 in Bologna, as the La Perla Group, a market leader in the underwear and swimwear fields. GrigioPerla and the La Perla Group celebrated their fiftieth year of activity in 2004. Today, Grigio Perla directs its underwear and swimwear production towards various market sectors, positioning itself at the top end of the market, and presenting them to a distinguished audience worldwide.
GrigioPerla, now a top brand that is recognized around the world for elegant underwear & bathing suits designs, each year introduces a number of collections that range from elegant men's underwear to innovative fashion forward styles, to men's swimwear and active wear
The Look
Grigioperla Underwear, a “high lifestyle” collection is characterized by the use of sophisticated and “ultra-light” materials, but above all by the great care, almost sartorial, taken in the details. There is also, moreover, a sophisticated touch of color which is different for each of the three series, thereby giving them a personalized feel. Grigioperla materials are constructed from old style” rib-knitted cotton, with tone-on-tone elastic and logo on the briefs and boxer shorts.