Goorin Bros.

Goorin Bros. is a family-founded and owned company with a rich and compelling history that dates back to 1895. The story begins with Cassel Goorin, a craftsman with a passion for hat-making, who set out on the streets of Pittsburgh, Pennsylvania with a horse-drawn cart full of hats​​.

From there, the torch was passed to Cassel's sons, Alfred and Ted, who took over the family business and relocated it to San Francisco in 1949, opening a storefront at Mission and First St​​. This marked the company's first foray into retail, but it certainly wasn't the last.

The 1960s brought a new wave of innovation to Goorin Bros. The ski industry played a pivotal role in the company's growth during this time. While fedoras, flatcaps, and trucker hats weren't yet style staples, the company saw an opportunity to expand into sportswear. This move not only widened their product range but also fostered the innovative spirit that continues to guide the company today​.

Fast forward to 2003, an era marked by creativity and playfulness at Goorin Bros. The company launched "The Farm," an original line of trucker hats featuring unique animal-themed patch designs. This innovative line, which included hats named "The Swine," "The Beaver," "The Cock," "The Goat," and "The Ass," became a signature collection and sparked a global movement​​.

As of 2022, the company has continued to embrace its legacy as artisan hatmakers. Through a blend of traditional and modern design elements, the company continues to reinvent classics with a fresh relevance. Goorin Bros. hats can now be seen all over the world, testament to the brand's global appeal and its ability to connect with people who appreciate a unique perspective on style​.

The ethos of Goorin Bros. can be distilled into a core belief: life moves away if you stand still. The company is committed to forward momentum, always preferring to stumble forward rather than fall backwards. This philosophy fuels their passion for creating new, unexpected, and bold designs​​. The process of creation is viewed as an ongoing journey of discovery, where the ordinary can become extraordinary when you know what to look for​.

Goorin Bros. stands today as a testament to the power of craftsmanship, creativity, and the courage to follow an unconventional path. Their hats are more than just fashion accessories; they're symbols of a legacy built on the belief that everyone deserves to be seen and heard. This belief continues to shape the company's journey, making Goorin Bros. not just a brand, but a story of passion, innovation, and human connection​.