gitti

Gitti Conscious Beauty is a revolutionary beauty brand that was founded in 2017, with a clear mission: to disrupt the beauty industry with innovative products that are better for both customers and the planet​​. This commitment to conscious beauty is a cornerstone of the brand's ethos, with a focus on better ingredients, sustainable production and packaging, and an awareness of the entire value chain.

The company's founder, Jennifer Baum-Minkus, has a background in media management and international marketing, and had a corporate career at large companies before launching Gitti. Inspired to create a change in the beauty industry, Baum-Minkus decided to leave her previous role and devote herself to the development of Gitti​​.

The brand’s philosophy revolves around rethinking the concept of beauty, focusing on individuality, authenticity, and the inner wellbeing of its customers. Gitti aspires to not just focus on outer beauty and diversity but to also underscore that beauty goes deeper. For Gitti, beauty is about expressing personal identity and allowing customers to truly be themselves​​.

Gitti's products, such as their nail oil, serum, hand cream, and 100% natural nail polish remover, are formulated with this philosophy in mind. The brand is recognized for bridging the gap between outer beauty and inner wellbeing, and as a result, it has seen rapid growth and established an active social media community​​.

The brand primarily sells its products through its online shop, but its offerings can also be found in leading department stores such as THE STORE at Soho House Berlin and LeBon Marche in Paris​.

Throughout the journey, Gitti Conscious Beauty has been part of several accelerator programs, such as Grace Accelerator, Google for Start-ups & SEPHORA Accelerator. These programs have played a significant role in the brand's growth, providing invaluable networks and learning opportunities​1.

Despite its success and expansion, Gitti Conscious Beauty is aware that it's still at the beginning of its journey. The brand acknowledges the challenges of revolutionizing the beauty industry and is committed to taking every step towards a better future​​.