Ghoud

Ghoud, a distinctive brand renowned for its minimalist aesthetics and impeccable craftsmanship, was born from the city of Venice in 2017. It was conceived out of a desire to create products that encapsulate the essence of hedonistic minimalism and the spirit of one of the world's most iconic and enigmatic cities​.

The brand's mission was ambitious, aiming to use the highest quality materials and emphasize design and hand craftsmanship to a degree unparalleled in the independent sneaker market. In doing so, Ghoud sought to push the boundaries of what was possible, creating culturally distinctive products that stood out in a crowded market​.

Designed in a workshop in the Venice area, Ghoud sneakers are a reflection of a deep pool of Venetian cultural influences. The brand releases radically diverse collections that adhere to no set identity, their only commitment being to thoughtful, meaningful, functional, and lasting aesthetics​.

The integrity of Ghoud lies in its attention to detail. Every aspect of each design combines the ornamental with the functional. From the original outer sole to the toe box, high-quality counterpanel, laces, uppers, and tongue, every element of each shoe serves both an aesthetic and constructional purpose. This meticulous approach to design and construction is a testament to Ghoud's Venetian roots and the Made in Italy ethos it embodies​​.

In 2021, Ghoud was acquired by the Made in Italy Fund, although the amount for which it was purchased remains undisclosed. Despite this change in ownership, Ghoud remains as active and dedicated to its mission as ever, continually pushing the boundaries of design and craftsmanship in the sneaker market​​.