FUBU is a fashion brand founded in 1992 by four friends from Brooklyn, New York. The brand specializes in urban streetwear and has become a major player in the fashion industry. FUBU stands for “For Us By Us” and is dedicated to creating clothing that celebrates the African-American culture. The brand has collaborated with many celebrities, including Jay-Z, LL Cool J, and Queen Latifah. FUBU has also been featured in several movies and television shows, making it one of the most recognizable brands in the world.