Fru.it

Fru.it, a brand that embodies the incomparable value of "Made in Italy", has been delivering a wide range of daily wear footwear since 1979. The brand is deeply rooted in the aesthetic principles of experimentation and innovation, favoring novel constructions and the use of premium leathers. This approach seeks to satisfy the needs of a dynamic, sensitive woman with a metropolitan attitude​.

The story of Fru.it begins with the Tombolini brothers - Vincenzo, Silvano, and Umberto. They started their journey as shoe designers, founding Tombolini snc in 1979, a small company devoted to designing, creating, and producing shoes​.

In 1985, the company's business model underwent a significant shift, thanks to Stefano Pantanetti. With his substantial background in the sector, Pantanetti transformed the company into a limited liability company (srl), cementing its position in its target markets​​.

By 1997, another transformation was in the offing. Umberto Tombolini decided to leave for personal reasons, leading to a redistribution of roles within the company. Silvano took charge of production, and Vincenzo became responsible for the creative design area​​.

A year later, in 1998, the company established a new 3,000 square meter headquarters. This space combined industrial processes with sophisticated, high-quality craftsmanship, particularly in the finer details of the footwear​​.

In 2007, the company underwent its final and most significant change. Tombolini srl was rebranded as Fru.it srl. The company's production approach was redefined around two key principles: constant pursuit of innovation and a strong artisan spirit, which was deemed a fundamental value of production and a unique asset for the company​.

Today, Fru.it's markets stretch across all Italian regions and numerous European and non-European countries, including France, Germany, Belgium, the Netherlands, Russia, the USA, Japan, and Turkey​.

Fru.it's collections, meticulously curated and refreshed each season, strike a perfect balance between tradition and trend. The raw materials, essential to the quality of the product, are selected in-house according to criteria that ensure total quality and reflect the avant-garde spirit of all Fru.it footwear. The brand's distinctively youthful and urban taste is reinterpreted in a modern key, exuding an undercurrent of sensuality that brings to life shoes retaining the appeal of artisan craftsmanship. The result is a daily wear line with a refined design that has won over an increasingly diverse market in Italy and abroad​​.

Fru.it continues to evolve, with an innovative drive pushing the company towards a bold digital transformation, ensuring the continuity of its philosophy and the satisfaction of its customers across the globe​.