Frieda & Freddies

Frieda & Freddies New York is a brand that carries a rich history with its name. Originating from the East Coast of the United States, it symbolically represents both men and women in its style and messaging.

The brand's roots trace back to the 1970s when Frieda & Freddies was the moniker of two infamous discotheques located in Miami and New York. The brand identity was personified by two little Chihuahuas named “Frieda & Freddies”. These clubs were so popular that they were even featured in the renowned TV series, Miami Vice.

Around this time, a colorful and lively clothing collection began to develop around the clubbing scene, initially featuring T-shirts and sweatshirts. The Frieda & Freddies collection quickly gained recognition, evolving into a must-have brand recognized for its funky disco prints and Hawaii shirts.

Notable Hollywood stars such as Jackie O, Steve McQueen, and Paul Newman were seen donning Frieda & Freddies, further boosting its fame. Additionally, the cast of Miami Vice was often seen wearing outfits from the brand. As a result, Frieda & Freddies became an absolute cult brand in the 80s, extending its influence far beyond Miami and New York.

However, the decline of the discotheque era in the 90s impacted the hype around Frieda & Freddies. This scenario underwent a significant shift in 2005 when Lebek & Friends took over the trademark rights and developed a collection for Europe. The new collection, fresh and youthful, was soon expanded into an extensive lifestyle collection. Within two years, the brand had successfully set up a Europe-wide export operation with numerous sales agencies.

While the search for more recent developments in the brand's history was challenging, it's clear that Frieda & Freddies has made a significant impact in the fashion world, particularly in the disco era. The brand has demonstrated adaptability and resilience throughout the years, from its origins in the discotheques of the 70s to its resurgence in the 2000s​.