Freedom Moses

Freedom Moses is a footwear brand that has left a unique mark in the fashion industry, known for its ethically-sourced, environmentally-friendly footwear that can be worn by everyone, every day. The brainchild of Paris-born designer Sarah Gurt, Freedom Moses was founded in 2014 after Gurt honed her skills at major fashion houses Thierry Mugler and Oscar de la Renta. Based in Israel, the company swiftly moved to the forefront of the industry with its iconic gender-neutral slides that offer a splash of vacation vibes all year long. The slides are lightly scented of milk and honey and come in an ever-changing array of vibrant colors and prints. Sustainability is central to the brand, with the slides being recyclable, cruelty-free, 100% vegan, waterproof, and hand-washable​​.

As the company grew, it expanded its reach globally, with store locations in numerous countries, including the Philippines, Australia, Canada, France, Germany, Greece, Israel, UK, Italy, Japan, South Africa, South Korea, Spain, Switzerland, and the USA​. It's not just the physical stores that have propelled Freedom Moses to global recognition. The brand also sells its products in over 1,000 retailers worldwide and can be found online at high-profile platforms like Saks Fifth Avenue, Amazon, and Revolve​.

One of the brand's significant milestones came when it opened its first pop-up in the U.S. in New York's West Village. The store, filled with over 1,300 pairs of slides in over 30 styles, was designed to serve as a testing ground for a potential stand-alone brick-and-mortar location​. With a design incorporating the use of a recycled cardboard system to house the slides, the pop-up store was a testament to Freedom Moses's commitment to sustainable practices​​. Following this successful venture, Freedom Moses planned to open more pop-ups in Australia and Israel during the summer, adding to their previous kiosk presences in the Philippines and Panama and pop-ups in Tel Aviv​​.

Freedom Moses has always been a brand that embraces freedom, self-expression, and a colorful approach to life. This ethos is reflected in their designs, which are cool, colorful, and genderless. With their no-nonsense, hardworking slides that are effortlessly stylish, Freedom Moses has attracted a diverse crowd of individuals who value comfort and style​. Their Spring-Summer 2023 collection, named Magic Chill, maintained the brand's colorful aesthetic, adding a funky, outdoorsy twist to its designs, perfectly suited for a vibrant, trippy summer​​.

In a nutshell, Freedom Moses is a brand that has managed to combine style, sustainability, and comfort in a way that appeals to a wide range of consumers. With its continued growth and expansion, it's clear that Freedom Moses is a brand that's here to stay, continuing to offer its unique brand of footwear to the world.