FRED Paris

FRED is a prestigious, creative jewelry brand and a symbol of magical luxury, liberated from tedious traditions and featuring unmistakably French flair. Just like its creator, Fred Samuel, a passionate man of exceptional encounters.

The jewelry brand was founded in 1936 by Samuel Brand. When he was only 28 year old he opened his first jewelry store in Pairs, at 6 rue Royale. Avant-gardist, he presented himself as a "Modern Jewelry Designer" and created jewels that matched fashion.

As he had always been a precursor, international celebrities such as Marlene Dietrich became fans of his style and his success spread rapidly from Paris to the rest of the world. Jeweler of the artists and the cinema, FRED achieves many ornaments for the 7th Art, among which the superb ruby necklace set with diamonds, worn by Julia Roberts in "Pretty Woman".

In 1995 the FRED House joined the LVMH Group and started the second chapter of its history.

As he had always been a precursor, international celebrities such as Marlene Dietrich became fans of his style and his success spread rapidly from Paris to the rest of the world. Jeweler of the artists and the cinema, FRED achieves many ornaments for the 7th Art, among which the superb ruby necklace set with diamonds, worn by Julia Roberts in "Pretty Woman".

In 1995 the FRED House joined the LVMH Group and started the second chapter of its history.