Fraas

The Fraas brand has a rich history that is intertwined with the evolution of the textile industry. Founded in 1880 by Valentin Fraas, the company is based in Wüstenselbitz, Germany. As a global leader in the manufacturing of scarves and shawls, Fraas has established itself as a brand renowned for quality, style, and innovation.

From the outset, Fraas demonstrated a commitment to excellence in textile manufacturing. Valentin Fraas brought his vision of creating high-quality textiles to life, setting the foundation for a brand that would endure and thrive for over a century.

In the early years, Fraas was a pioneer in the industry, investing in the latest technology of the time to produce exceptional woven textiles. The brand was one of the first in the industry to adopt mechanized loom technology, which greatly increased its production capacity and the consistency of its products. This commitment to innovation has remained a core part of Fraas' identity throughout its history.

Over the years, Fraas has expanded its product line beyond scarves and shawls to include a wide range of textile products such as hats and gloves. Each new product line maintains the high standards of quality and design that Fraas is known for.

Fraas' commitment to sustainability is another important aspect of its brand identity. The company takes considerable measures to ensure that its manufacturing processes are environmentally friendly, investing in energy-efficient technology and prioritizing the use of sustainable materials.

In the modern era, Fraas remains a beloved brand around the world. Its products are available in over 20 countries, and the brand continues to innovate, creating stylish and high-quality textiles for a global market. Despite the changes that have swept through the textile industry over the past century, Fraas has stayed true to its roots, upholding the traditions of craftsmanship and quality that defined it from the very beginning.