Forum

founded by

Tufi Duek

belongs to

Tufi Duek

about

Forum is the second and most famous brand of the designer Tufi Duek.

Launched in 1981, the label is known for its high quality denim and more fashionable night dresses.

The collections are created under the direction of the Creative Director Eduardo Pombal and his designer team Andr�a M�ller, Bia Askar, Luciana Campos, Giuliana Cricca and Alex Cassimiro.

Forum joined for the first time at the Sao Paulo Fashion Week in 1996. Since then Forum shoed two collections per year. In addition to the main collection, the brand also entered into a licensing process, which led to the launch of the fragrance Forum Tufi Duek and a Forum Eyewear line.

In 1998, Tufi Duek expanded the brand internationally by opening a showroom in New York. On the international scene, Forum is marketed as the Tufi Duek label and is today sold in more than 150 stores through the United States.

Forum has also been crucial to the development of image design of fashion labels in Brazil by investing in international quality campaigns and catalogs, through a six-year partnership with art director Giovanni Bianco.

The Forum collections are sold through their 17 own shops in Sao Paulo, Rio de Janeiro and Belo Horizonte, in 37 franchised stores and at 658 multi-brand stores across Brazil.