forét

Foret was founded in 2014, emerging from a simple, heartfelt desire to recapture an old-time sense of the great outdoors. The founders, two friends who spent their childhood playing in the forests surrounding their rural Denmark hometown, wanted to infuse this sense of nostalgia and appreciation for nature into contemporary fashion.

The brand covers all facets of the modern wardrobe, offering a diverse and versatile range that holds universal appeal, regardless of whether one is based in the city or the open countryside. Each item created by Foret seeks to blur the lines between outdoor clothing and casual staples. The brand retains a signature sense of stillness and simplicity in all its collections, inviting people to pause, take a deep breath of fresh countryside air, and momentarily escape the ever-accelerating pace of change.

Foret takes a bold stance in a world where people are often pressured to continually refresh their wardrobes. It offers high-quality, timeless items that can transition seamlessly between occasions. From heavy, organic cotton twills to vivid corduroys and refined two-tone constructions, Foret's collections are equally at home in the wilderness as they are in an office environment. These collections are characterized by patience, restraint, and a commitment to find the balance between contemporary style and function through responsibly made garments.

The inspiration for Foret, which is French for 'forest', sprouted from the founders' deep love for nature. The brand, from its very name to its mantra of slowing down, is inextricably linked to the natural world. Foret aims to play a pivotal role in the transition towards a more responsible future, recognizing the essential need for change in the fashion industry. This commitment extends to every facet of the business, with a continual focus on streamlining and developing each part in a responsible way, ultimately offering 'slow goods' for consumers' journeys.

Recognizing the inherent responsibility in creating clothes, Foret understands that it is part of a value chain consisting of actions and decisions that have a significant impact on our planet. This understanding led to a commitment to continually take the necessary steps and decisions towards becoming a responsible industry​​.

At its essence, Foret serves as a friendly reminder to step outside and remember that good things take time​​.