FitFlop

FitFlop de Luxe, established in 2007, has been redefining the footwear industry ever since its inception. At the time of their arrival, the norm was that shoes couldn't be both beneficial for your health and aesthetically pleasing, especially when worn for long periods. FitFlop challenged this belief by creating a sandal that combined style with the latest scientific findings. The result was not just a shoe but a revolution in footwear, a fusion of fashion and functionality.

Today, FitFlop continues to dream, innovate, and question conventions. Their mission is to infuse the world with positive energy and help you embrace life to the fullest. This is achieved through their wellness products, designed in harmony with your body to encourage better movement and provide a fantastic wearing experience​​.

One of the unique aspects of FitFlop is their commitment to biomechanical excellence. Every product is developed with the human body in mind. It aims to support your posture, joint alignment, and natural movement. Comfort and peak performance are at the heart of their ethos, hence they employ the latest research and scientific findings in the design of their entire range. Notably, they carry out tests usually reserved for athletic performance shoes, ensuring superior comfort and performance in all situations.

Whether it's ballerinas, beach flip-flops, platform sandals, or rubber boots, FitFlop believes that almost any style can be re-engineered to feel lighter on your body and supremely comfortable underfoot. As a testament to their ethos, they continue to create footwear that not only looks good but also promotes well-being and comfort, one step at a time​.