Fire+Ice by Bogner

FIRE+ICE by Bogner is a renowned brand in the world of sports fashion. It was launched in 1989 by Willy Bogner, drawing inspiration from his successful film of the same name. The Bogner family's involvement in sports fashion dates back to 1932, when Willy Bogner Sr. founded the Willy Bogner Ski company, importing skis, equipment, and Norwegian knitwear. Over the decades, the company has evolved and expanded, becoming a true pioneer in combining sports and fashion.

In 1948, Maria Bogner, wife of Willy Bogner Sr., revolutionized the industry with the introduction of pants made out of stretch material with stirrups. These were later referred to as "Bogners" in dictionaries, symbolizing the lasting impact of the family's innovative design concepts. Maria Bogner is also credited with creating the iconic B zipper in 1955, which has since become a unique brand symbol for BOGNER.

The FIRE+ICE line, launched in 1989, was a significant milestone in the company's history. As of 2023, Bogner continues to thrive, recently celebrating the 75th anniversary of Maria Bogner's first collection with a show in the Hofbräuhaus in Munich, the same location where she presented her collection in 1948.