Finamore 1925

Finamore, established in 1925, is a distinguished brand recognized for its passion for crafting the Neapolitan "handmade" tailored shirt. The brand believes in the mantra that "God is in detail", with each garment reflecting the beauty of handmade craftsmanship and the Neapolitan tailoring tradition. Details such as the classic 'arriccio', fitted shoulders, and unlined collar, all special techniques inherited from the oldest tradition of Neapolitan shirt-making, set Finamore shirts apart as a luxury item appreciated by style and quality enthusiasts globally. This attention to detail, upheld by the brand's skilled seamstresses and embroiderers, tells a story that originated nearly a century ago in the heart of Naples​.

The journey of Finamore started when Carolina, the matriarch, established her first workshop in the historical centre of Naples in 1925. She crafted shirts for a select clientele, adhering to the high fashion rules of Neapolitan elegance revered worldwide. This knowledge and craftsmanship were passed down to her son Alberto and his wife Stefania, who expanded the operation in the 1960s with their first large workshop in San Giorgio a Cremano. The business thrived under Alberto's leadership and Stefania's experience, evolving the workshop into a significant high fashion company. The arrival of the third generation marked a pivotal moment for the company as they grew up immersed in the world of fabrics and the philosophy of dressing well. Today, Finamore stands out for its style, taste, and attention to detail, becoming an important international brand distributed in prestigious and exclusive boutiques and department stores worldwide. The brand now also offers "total look" collections, including jackets, shirts, ties, and accessories.

Finamore's shirts are characterized by traditional manual workmanship, making each product unique and exclusive. The brand's roots in this reality contribute to the distinctiveness of the Neapolitan products. The third generation of entrepreneurs has further enhanced the product quality by using the highest quality fabrics and transforming a classic product into a contemporary one. This mix of tradition and innovation is reflected in their collections, which range from luxury shirts made from very fine quality fabrics to the so-called casual shirt. These collections are always fashionable and innovative, a result of continuous research. Finamore's shirts are tied to tradition but designed to appeal to future generations, demonstrating a perfect blend of heritage and forward-thinking​.