Fedeli

Fedeli is a brand that stands out for its deep-rooted history, brilliant intuition, entrepreneurial spirit, and dedication to work. Originating from a small workshop set up by the Fedeli family in Monza in 1934, it first found success in crafting sophisticated felt hats, which were an essential accessory for men until the 1950s.

The brand saw a pivotal moment in its growth when Nino Fedeli, the son of the original founder, joined the company in the immediate postwar period. An unexpected visit to a Swiss knitwear company inspired a significant shift in the brand's focus. Nino imported new machinery to manufacture special yarn, leading to the creation of the first cable stitches ever made in Italy. This innovation was an overnight success and marked the start of a new era for Fedeli.

The 1960s ushered in further innovation for the company, as it introduced new machinery to manufacture garments from cashmere, one of the most luxurious yarns. In doing so, Fedeli became the first Italian company to specialize in the production of cashmere knitwear. Despite this evolution, the company remained dedicated to its original philosophy of producing high-quality items, maintaining manufacturing guidelines that ensured each Fedeli garment had the unmistakable touch and look of the handmade.

The 1980s marked another turning point as a new generation joined Nino in managing the business, including his children Gigi and Maria Luisa, along with Fabio Conserva and Bruno Civati. Their leadership allowed Fedeli to confirm its success by entering the international market, even amidst the revolution introduced by marketing, communication, and globalization. Even with its international success, Fedeli managed to maintain the unique style of the brand that has won the loyalty of their customers.

Fedeli has been expanding its physical presence since 1946 when it opened its own store in Milan, an important showcase for the brand. The store, located on one of the most elegant shopping streets in Milan, was later accompanied by a renovated showroom that extended the brand's message and displayed both men's and women's collections. The brand expanded internationally when it opened its second lifestyle store in the heart of Chelsea on June 9th, 2012. This store brought the creativity and excellence of the 'Made in Italy' brand to the UK, catering to a discerning British audience.

Through its dedication to quality, entrepreneurial spirit, and constant innovation, Fedeli has evolved from a small family workshop to a global leader in luxury cashmere knitwear, remaining faithful to its roots while embracing the future with enthusiasm.