New York
USA
Address
200 Park Avenue South
7th Floor
New York, NY 10003
USA
FMD-ID
BR443

About

founded by

Florence Nightingale Graham

belongs to

Unilever

about

Florence Nightingale Graham, who went by the business name Elizabeth Arden, was a Canadian businesswoman who built a cosmetics empire in the United States.

In 1909 Arden formed a partnership with Elizabeth Hubbard, another culturist. When the partnership dissolved, she coined the business name "Elizabeth Arden" from her former partner and from Tennyson's poem "Enoch Arden".

In 1912 Arden travelled to France to learn beauty and facial massage techniques used in the Paris beauty salons. She returned with a collection of rouges and tinted powders she had created. In an era when it was generally only acceptable for entertainers to wear makeup, Arden introduced modern eye makeup to North America. She also introduced the concept of the "makeover" in her salons.

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Who Wears It

Queen Mary, Queen Elizabeth II, Elizabeth, Queen Mother, Marilyn Monroe, Jacqueline Kennedy, Marlene Dietrich, Joan Crawford, Wallis Simpson and Mamie Eisenhower

Perfumes

1934 Blue Grass (W)
1957 Sandalwood (M)
1987 Passion (W)
1989 Passion (M)
1989 Red Door (W)
1991 White Diamonds (W)
1993 Sunflowers (W)
1993 Diamonds & Emeralds (W)
1993 Diamonds & Rubies (W)
1993 Diamonds & Sapphires (W)
1994 True Love (W)
1996 Fifth Avenue (W)
1996 Black Pearls (W)
1998 Splendor (W)
1999 White Diamonds Sparkling (W)
1999 Green Tea (W)
2001 Green Tea Iced (W)
2001 Green Tea Spiced (W)
2001 White Diamonds Brilliant (W)
2002 Forever Elizabeth (W)
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