Effra is a fashion brand that focuses on creating timeless, sustainable pieces for the modern woman. The brand was founded in 2018 by two friends, who wanted to create a fashion label that was both stylish and ethical. Effra uses natural fabrics such as organic cotton, linen, and hemp to create their collections. They also use eco-friendly dyes and processes to reduce their environmental impact. Their collections feature classic silhouettes with modern details, designed to be worn for years to come. Effra is committed to creating pieces that are both stylish and sustainable, so customers can feel good about their purchases.