Doodlage is a sustainable fashion brand based in India that creates contemporary clothing and accessories from upcycled and recycled materials. The brand was founded in 2014 by Kriti Tula, who wanted to create a fashion label that was both stylish and eco-friendly. Doodlage uses discarded fabric, yarn, and other materials to create unique pieces that are fashionable yet sustainable. The brand also works with local artisans to create handmade products such as bags, scarves, and jewelry. Doodlage is committed to creating high-quality products while reducing waste and promoting sustainability.