Fall 2020
Models
Paige Henry
Diida the Label
Melbourne
Australia
FMD-ID
BR14265
Phone
+61 3 9132 7812
Website
About
DIIDA the Label is a Melbourne-based fashion brand that was established in 2016 by Founder and Creative Director Dimitria Diida Papafotiou. The brand is a celebration of female achievement, strength, and beauty, with designs and collections that focus on elevated essentials, often showcased with a statement piece for a special occasion.
DIIDA effortlessly decorates the female silhouette with attention to detail, high-quality prints and fabrics, and just the right amount of shimmer. The brand's name is connected to the founder, as "Diida" is what Dimitria's family and friends affectionately called her throughout her childhood and even today.
With years of experience working across the fashion industry as a buyer and designer, traveling throughout Europe and America, Dimitria found her niche in design and intensified her passion for creating an Australian-made fashion brand that brings together Grecian designs and feminine style.
Versatility is the thread that brings the DIIDA collections together, with separates ready to mix and layer, dresses designed to get you through the seasons, and a sense of ease that is needed in the times of 'now.'
Committed to local manufacturing, Diida believes in the talent and high-quality workmanship of local industry professionals. DIIDA collections are proudly made in Melbourne, Australia, giving Dimitria pride in designing garments for the strong and confident woman and empowering her inner goddess.
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