Spring/Summer 2025
Dagmar
Stockholm
Sweden
Address
Nybrogatan 34 11438
11438 Stockholm
Sweden
11438 Stockholm
Sweden
FMD-ID
BR1066
Phone
+46 0 70 7485 896
Website
About
founded by
Kristina Tj�der, Karin S�derlind & Sofia Malm
belongs to
Kristina Tj�der, Karin S�derlind & Sofia Malm
about
House of Dagmar is a young Swedish fashion company, named after their muse and inspiration, Dagmar, their late grandmother, of three sisters. Since the label Dagmar was launched in the Spring of 2005, it�s arty chic style has been widely recognized by the fashion industry as well as the press throughout Europe, United States and Asia and have received several prestigious awards.
Dagmar was founded by the Swedish sisters Kristina Tj�der, Karin S�derlind and Sofia Malm. Kristina Tj�der is head designer, educated at ESMOD �cole Superieur de la Mode in Paris. Previously, she has worked for Christian Lacroix, H&M and other Swedish brands. Karin S�derlind supervised purchasing and product development for H&M during eight years and has been operating as a brand manager and PR-consultant for many years. Sofia Malm, a textile economist, is Dagmar�s head of sales with many years of experience in retailing.
The Look
The design is characterised by a style best described as arty chic. The garments from Dagmar stand out with their unique combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The feeling, the colours and the patterns are found primarily in the Art Deco period of the 20�s and 30�s. Motion pictures, architecture, art, music and dance inspire to the decadent touch. The feminine sensuality adds a fascinating mysticism to every Dagmar item. Many of the garments are handknitted or have added hand-made details. Safeguarding the craftsmanship and to make use of valued traditions from the past, are important parts of the creative process when developing the collections. The principal source of inspiration � and muse � is the sisters� late grandmother by the name Dagmar. She was herself a tailor and inspired the sisters to develop their interest for fabrics and design at young age.
