Cruyff

Cruyff is a sports brand that blends functionality, elegance, and personal strength, inspired by the philosophy and legacy of the legendary footballer, Johan Cruyff. The brand was born out of Cruyff's desire to eliminate frumpy sportswear and introduce a more sophisticated style to the sports world. This ambition led to the establishment of the brand in Barcelona in 1979 and a successful collaboration with Italian designer Emidio Lazzarini​​.

Johan Cruyff's influence extends beyond the brand's foundation. His personal philosophy is the essence of Cruyff: "Life is all about working on becoming the best possible version of yourself." This ethos of self-improvement and determination is embodied in every product. The brand encourages individuals to discover their strengths and fosters the focus needed to achieve their goals. The products exude confidence and personal strength, always maintaining a fashionable and elegant edge that sets them apart​.

Cruyff's style, both on and off the field, was a significant part of his identity. He understood the power of appearance and style better than anyone. His presence and poise intimidated his opposition on the field, while his sharp and stylish dressing off the field became a trademark. This attention to appearance and style is reflected in Cruyff's products, reinforcing the belief that looking good gives you an advantage, regardless of where you are or what you are doing​​.

Beyond his achievements and style, Johan Cruyff was revered for his unique light, a quality described as a glow from his heart. This magic touched everyone he met, making others feel more confident, powerful, and alive. It's this magic that Cruyff aims to ignite in individuals through its products​.

Over the years, Cruyff has diversified into various sports and casual wear, conquering a significant share of the Dutch sports market by the mid-eighties. The brand even endorsed the Dutch Olympic team in the Summer Games in Seoul in 1988. Football stars like Marco van Basten, Dennis Bergkamp, Gerald Vanenburg, Stefan Petterson, Aaron Winter, and John(ny) Bosman have played their best matches wearing Cruyff's products, underlining the brand's influence and success in the sporting world​.

In essence, Cruyff is more than a sports brand. It's a tribute to the determination, style, and philosophy of Johan Cruyff, striving to inspire individuals to control their destiny and always remain one step ahead, just as Cruyff did​.