Cole of California

Founded by former silent film actor Fred Cole during the Golden Age of Hollywood, this provocative swimwear brand has always been on the leading edge of glamour and playful sophistication. Drawing upon the creativity of Hollywood’s top designers, Cole of California was the first brand to debut swimwear with plunging necklines and bare midriffs. That spirit of exploration continued to raise the brand’s cachet through the years. And in 1964, Fred’s daughter Anne Cole created the legendary “Scandal Suit” — a one-piece style with mesh inserts that became the first suit in history to break $1 million in sales.