Spring/Summer 2023
Models
Angelina Pirtskhalava
Claris Virot
Paris
France
FMD-ID
BR15040
Phone
+33 9 81 21 73 53
Website
About
Claris Virot is not just a fashion brand; it is the embodiment of Clarisse Virot herself. As a woman in her forties with a diverse background and a passion for fashion, Clarisse has always had a knack for discovering unique pieces from every corner of the world. When she couldn't find what she was looking for, she took matters into her own hands.
Clarisse's creative process is purely instinctive. She creates what she desires and then fills the gaps she perceives in the market. This intuitive approach to design sets Claris Virot apart.
The brand's journey began with Clarisse's instinctual pursuit. After spending summers in Bali, where she discovered talented local artisans, Clarisse decided to have her ideal bag made—a vibrant yellow python creation. Impressed by her talent and the endless possibilities offered by this material, one of her friends proposed developing a brand. The following summer, the first Claris Virot collection emerged from the workshops in Bali. Among the designs, the Charly bag, named after Clarisse's daughter, quickly became the brand's best-seller.
Available in various colors, materials, and sizes, the Charly bag embodies the brand's essence:
It is practical, catering to urban and cosmopolitan women who love to travel.
It features vibrant colors and bohemian blends, reflecting a free-spirited aesthetic.
It showcases the brand's commitment to artisanal craftsmanship and meticulous attention to detail, resulting in a high-quality product crafted with love.
Since its establishment in 2014, Claris Virot has prioritized artisanal production and formed an exclusive partnership with its local manufacturer in Bali.
In the early collections, the designer exclusively worked with python leather, a material predominantly used by luxury brands. The primary goal was to demystify the use of python by offering a range of products at affordable and competitive prices, without compromising on impeccable quality. Python leather offers versatility, as it can be treated in different ways—printed, smooth, or hand-painted using natural pigments to achieve a wide array of colors. Over time, Claris Virot expanded its selection to include other noble skins such as lizard and crocodile, along with suede and leather used for detailing and finishing touches.
In recent seasons, Claris Virot has introduced new materials that have garnered great success, including vegetable-tanned leather and traditional weaving techniques. The brand has also expanded its product range to include shoes, eyewear, and AirPods cases, catering to the evolving needs and desires of its customers.
For Clarisse Virot, the brand's artistic director, color represents spontaneity and joy. Claris Virot exudes vibrant energy, using color as its signature and staying ahead of trends and fashion while fulfilling the desires of its customers. It is a brand unapologetically joyful and trendy, offering fairly priced products.
From bags to shoes and accessories, Claris Virot offers everyday essentials that can effortlessly transition from day to night—a playful reminder shared among its loyal customers.
It is challenging to define the typical Claris Virot woman since the brand appeals to three generations. It attracts the self-assured, fashion-forward woman seeking a stylish yet lightweight and comfortable bag for her active lifestyle. It also appeals to both mothers and daughters. The former seeks classic yet trendy products, while the latter discovers their first trendy and fashionable bag, eager to share it with their friends.
Claris Virot embraces the diversity and individuality of women, bridging generations and offering a range of products that resonate with each unique style and desire.
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