Christian Dior Haute Couture

founded by

Christian Dior

about

In 2006, Christian Dior clearly reconfirmed its position as a major fashion and luxury brand worldwide. The Groups values of elegance and innovation, which have guided its development since it was founded in 1947, are becoming increasingly important in a world on the lookout for extreme quality and creativity.

In line with Christian Dior's ambition to export its fashion on all five continents, the Group is now setting out to meet new clients in order to offer them exceptional products within a refined and prestigious setting. Russia is not the only region in which Christian Dior strengthened its network over 2006. The Group has also focused strongly on the Middle East, with openings notably in Kuwait and Abu Dhabi. In India, a first boutique has also been opened in New Delhi. This boutique opening program will continue over 2007.

This focus on detail, perfection and elegance for innovation is behind the many successes of products thought up by our designers and produced by design studios with unparalleled expertise. The womens Ready-to-Wear business has continued to develop, driven by John Galliano, who celebrated 10 years at Dior at the start of 2007. The leather goods activity has seen a number of remarkable successes, with the Gaucho, Cannage or even My Dior lines. Footwear also developed at a very strong rate. The Baby Dior activity, covering one of the brands latest licenses, has been brought back under direct control, opening up interesting opportunities in a highly dynamic sector in which Christian Dior has a highly legitimate position. The mens business has also continued to develop, ramping up both its offerings and its distribution, notably with exclusive boutiques in Beverly Hills and Hong Kong. The Jewelry lines have continued to benefit from a very strong image, thanks to the designs of Victoire de Castellane, notably with the success of the Diorette ring, combined with strong commercial development.