Chaumet

As days of splendorous luxury returned he built up a truly prestigious clientele, ranging from Emperor Napoleon III and Eugenie de Montijo to Dukes Rochefoucault and Luynes, not to mention leading Parisian industrialists and bankers.

Joseph Chaumet gave his name to the House in 1885, becoming the uncontested master of the Belle Epoque and the diadem, an emblem of social status and fashion accessory. In 1907 he established his store at 12, Place Vend�me in Paris.

The 1920s saw the emergence of gar�on fashion and Art Deco, as jewelry took on a more geometric style. Marcel Chaumet succeeded his father during this period. In the post-war years Chaumet earned a reputation as a trailblazer, embodying inimitable Parisian taste and creativity.

Chaumet has been part of the LVMH Group since 1999 and has expanded with 70 stores around the world, designed by French architect Jean-Michel Wilmotte.

Chaumet's headquarters, a h�tel particulier at 12 Place Vend�me, was renovated in 2004 to enable direct access from the store to the 18th Grand Salon - classified as a national monument - and to the Chaumet Museum in the Salon des Diad�mes.

Today Chaumet perpetuates its tradition of exceptional savoir-faire with collections of fine jewelry, jewels and watches inspired by its distinctive codes to resolutely embrace modernity.

The notion of sentimental jewelry continues to inspire new collections with "Liens", the symbol of the ties that bind friends and lovers, "Attrape-moi si tu m'aimes", an incarnation of the game of seduction, "Dandy", evoking narcissism and elegance and "Le Grand Frisson", an abstract expression of love at first sight.

Crowned heads have been followed by modern-day princesses. The Chaumet myth is embodied by Sophie Marceau, the heroin of "L'Empire des Sentiments", the brand's new advertising campaign.