Chanel Fine Jewellery

founded by

Gabrielle Chanel

belongs to

Alain and Gerard Wertheimer

about

The famous Parisian fashion house founded by the late couturier Coco Chanel in 1909. Chanel is synonymous with haute couture and perfumery and is one of the most recognized labels in the luxury goods industry. Coco Chanel was a leader of the 20th century costume jewellery movement. In 1932 Madamemoiselle Chanel exhibited her first fine jewelry collection, consisting of diamonds and platinum jewels. In 1993 the House of Chanel launched 'Fine Jewelry' with the creation of new pieces and the reissue of the outstanding models of 1932. Today innovative interpretations of the brand identity are causing Chanel to introduce more colourful gemstones into their repertoire. The design philosophy remains true to the founders intention, as Coco Chanel said to Harpers Bazaar in 1923, "Simplicity is the keynote of all true elegance". Privately held, la Maison de Chanel is jointly owned, by Alain and Gerard Wertheimer, the grandsons of the early Chanel partner Pierre Wertheimer. www.chanel.com