cha Label

CHA is a label rooted in Dutch origin, tracing its foundation back to 2010 by the innovative designer Alisha Staats. This brand specializes in sustainable, animal-friendly footwear and accessories, designed for the curious woman who seeks to explore the world with comfort, yet does not compromise on style. Its target audience is the daring, the kind, the aware, and those souls who traverse both the world and the depths of their inner selves. With a firm belief that feet deserve the utmost comfort, just as the planet deserves respect, and the fashion sense calls for nurture, CHA remains committed to fulfilling all these facets​​.

CHA embodies the principle of truthfulness in its designs and ethos, cherishing the naked truth in all its purity. This means the acceptance of both the flaws and the beauty that resides within. It is from this place of vulnerability that true victory and power emerge, the very power that is deeply embedded within each individual​​.

The brand's collection is a testament to this honest self-reflection. By stripping away the noise, what remains is a selection of timeless designs that have been enhanced over the years. These essential pieces in a woman's wardrobe enable her to walk with pride. Each design infuses sturdiness with comfort, sprinkles of sensuality, and subtle ethnic details that make the collection unique​​.

CHA prides itself on being animal-friendly and consciously handmade. All products are crafted with authentic, high-quality Italian cow leather that has been tanned sustainably. The leather is chosen with mindfulness, ensuring that each animal has lived a contented life. The brand goes a step further by utilizing cow hides that are leftovers from cattle intended for the consumption industry. The CHA boots are lined with soft 100% pecora merino wool from Tuscany, sheared painlessly from sheep that continue to enjoy their lives outdoors. The brand is a proud member of The Leather Working Group, an international organization that promotes responsible, environmentally preferred practices within the leather industry. Thus, every purchase of a CHA product supports this cause​​.

A significant focus of CHA is on the comfortable and lasting fit of its footwear. The designs are meticulously crafted to provide full support and comfort throughout the day. The winter boots' soles, made of polyurethane, allow for a soft tread while adequately supporting the foot. The heel and nose have been perfectly molded and strengthened to maintain its original form, ensuring a snug fit for your foot, day after day, year after year. The brand demonstrates that comfort and fashion can indeed be symbiotic​​.

The journey of CHA is a story of resilience and determination, beginning with Alisha Staats' quest for warm, comfy shoes that she could wear all day long. Despite encountering obstacles and doubts along the way, the unwavering belief in the brand's mission kept it moving forward. Inspired by her older sister and her father, Alisha has remained true to her dreams and her commitment to CHA, even during challenging times. Besides running CHA, Alisha is also actively involved in empowering women to ground themselves and inspiring teenagers to pursue their dreams at an early stage in their lives. She believes that life is about giving back to others, a philosophy that reflects in the values and actions of CHA​.